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Transmedia Business Innovation Lab: Designing Hybrid Business Models

October 29, 2015 @ 1:00 pm - 5:00 pm

| Free

Transmedia Business Innovaton Lab

This compact workshop intends to discuss the importance of designing hybrid business models to take advantage of the ongoing technological, cultural and social changes that are affecting the way we interact, cooperate, learn, have fun and do business.

We’ll present a panoramic view of some tools used today to design business models for the creative industries with an emphasis on how the innovation can emerge from the combination of elements taken from different business models and employing diverse platforms, languages and formats.

Participants will be invited to discuss such questions as:

  • what is changing in the content, entertainment and media industries under the impacts of the innovation taking place in the processes of production, diffusion and access to information and knowledge?
  • how can we create new business and value creation models that take advantage of the convergence of platforms; the profusion of mobile devices and applications; the massification of the digital culture; the democratization of publishing thanks to blogs, vlogs and other social media channels; the combination of languages and formats; the crowdsourcing and crowdfunding spaces; the new immersive technologies; the Internet of things, the indie revolution and so on?

This event is part of Era Transmedia Rio cooperative initiatives to promote the transmedia culture in Brazil and abroad.   #EraNaTW #EraTransmidia #EraTransmidiaRio

Claudio Dipolitto, D.Sc.

Claudio D’Ipolitto’s research fields include creative industries business innovation, business modeling methods and tools, knowledge management, trends in the converging creative and tech industries and the evolving area of transmedia and multiplatform productions.

He holds a Ph.D. in Industrial Engineering from COPPE / UFRJ, the Engineering Post-graduate School of the Federal University of Rio de Janeiro, with a thesis on Innovation and Business Strategies of Technology-based Startups. He holds a Master in Computer Science from PUC Rio, the Catholic University of Rio de Janeiro, focused on Software Engineering applied to Educational Software. Claudio graduated in Mathematics at USP, University of São Paulo and is a Postdoctoral fellow in PACC, the Contemporary Culture Program of UFRJ, with a focus in “Innovation in the Creative Industries”.

In the last 15 years, professor Claudio has facilitated innovation workshops, mostly for COPPE/UFRJ Business Incubator, but also for UFF, Federal Fluminense University, Business Incubator. At FGV Rio, he have coordinated, for 5 years, the MBA program on “Cultural Management and Production in the Creative Economy”, teaching “Innovation on Cultural Production” and the “Cultural Business Workshop” classes.

During 2014, he designed and coordinated the Executive Course “The Audiovisual Business in Changing Times”, promoted by FIRJAN, the Industries Federation of Rio de Janeiro and the ECDR, Darcy Ribeiro Film School”. In this course he has taught Business Modeling methods and tools and has facilitated Project-Based Learning activities with teams that were designing audiovisual or transmedia new business models.


Instituto Gênesis, PUC-Rio
+5521 9.9540-4542
Avenida Padre Leonel Franca, 480 Gávea Rio de Janeiro, RJ 22453-900 Brazil
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