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Storytelling for brands: from hero to mentor
October 25, 2016 @ 7:00 pm - 9:00 pm| Free
We are formatted for all the stories that we have grown and we chose everyday. We are attracted and excited. We need them because when they connect bring a new sense of our experience.
Charms and splendours of the stories that move us are the most desired treasure for brands.
We will discuss why Storytelling is an essential tool in communication strategies and their relationship with the audiovisual. We will see examples of national and international brands in sectors such as Beauty, Food, Tourism, Technology and Health.
Transmedia Storyteller Strategist.
Transmedia Storytelling specialist. In Goodmoment designs communication strategies for brands with narrative as central axis for different platforms. Postgraduate Professor at Autonomous University of Barcelona, at TecnoCampus University, at Plato de Cinema and at INESDI where he teaches Transmedia Storytelling.
Daniel Resnich holds a degree in Audiovisual Communication (UPF). It belongs to the Board of Associates Scriptwriters of Catalonia (GAC).