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Entrepreneurship Opportunities in Transmedia Projects
October 28, 2015 @ 7:00 pm - 8:00 pm| Free
- « IdentiRap
- MAMP (Multi Audience Multi Plataform) - Methodology for agile development in transmediatics communication projectsMAMP (Multi Audiencia Multi Plataforma) - Metodología para el desarrollo ágil en transmidiáticos proyectos de comunicaciónMAMP (Multi Audiencia Multi Plataforma) - Metodologia per al desenvolupament àgil en transmediaticos projectes de comunicacióMAMP (Multi Audiência Multi Plataforma) - Metodologia para desenvolvimento ágil em projetos de comunicação transmidiáticos »
Transmedia projects can bring several entrepreneurial opportunities. The expansion of a fictional universe can bring many opportunities. It requires creating and managing new content and technologies. App, games and licensing are, among others, opportunities to start and develop a new business idea in transmedia. Understand the scenario and the opportunities that may appear in front of you.
Rodolfo Oliveira -Storyteller, (m)admen, researcher, jedi, ilustrator and writer. Degree in advertising from ESPM, has especialization in Events Management from FAAP. His experience, for over more than 10 years, walks by communication, planning, branding, creative, events and trade marketing. Was responsable for the Trade Marketing in Accor Hotels for over 3 years and has a international background in big events such as: Rock in Rio Madrid and Lisbon, Open Air Madrid and Red Bull Air Race Portugal.
Founder and partner of Corazonada Brand Storytelling, an agency that tell brand stories in events, factories tours and social media content. The agency has in its portfolio major companies as Grupo Boticário, Editora Saraiva, Carlo´s Bake Shop, Baden Baden, CapGemini, Data4Good, Vegus, Penske and SUEZ. Author and organizer of the book “Transmedia Path: new ways of communication and engagement”, as well as Business Director of Era Transmídia Association in Brazil.
In his spare time listens to Johnny Cash, it’s addicted to series and movies, reads Bukowski and comics while writes and draws his first transmedia graphic novel.